Top B2B E-commerce trends in Agriculture for Canada and Vietnam in 2025

The agricultural sector is undergoing a digital revolution. As more businesses embrace online platforms, B2B e-commerce is emerging as a game-changer, offering opportunities for growth and efficiency in international trade. In 2025 and beyond, the future of B2B e-commerce in agriculture is set to be more dynamic than ever. But what trends are driving this transformation, and how can businesses capitalize on these opportunities? Let's explore the key trends shaping the future of B2B e-commerce in the agricultural sector, especially for Canadian and Vietnamese markets.

Key Trends Shaping the Future:

1. Digital Transformation in Agriculture

Digital transformation is reshaping how agricultural businesses operate, from procurement to supply chain management. Vietnam, one of the top five rice exporters to Canada with a trade value of $6.5 million USD in the first half of 2024 (according to Vietnam News), is leveraging platforms like Alibaba to quickly connect with international buyers. Meanwhile, Canada is ramping up exports of canola and seafood to Vietnam, with an estimated value of $650 million USD by 2025 (based on 2023 data from Trading Economics and a 7% annual growth rate). B2B e-commerce platforms are shortening transaction times and expanding market reach for both countries.

2. Cross-border Trade and Globalization

The CPTPP agreement has boosted bilateral trade between Canada and Vietnam, making it easier for agricultural products to flow between the two nations. Vietnamese seafood, benefiting from a 0% tariff, is gaining a competitive edge in Canada, while Vietnam imports salmon and frozen fish fillets from Canada at more affordable prices. Canada has eliminated tariffs on 94% of import lines from Vietnam (per International.gc.ca), opening doors for Vietnamese suppliers. At the same time, demand for Canadian canola and grains is rising in Vietnam, particularly in the vegetable oil and food sectors. Online B2B platforms are acting as a bridge, helping businesses overcome logistics and trade regulation challenges.

3. Transparency and Traceability

Consumers are increasingly focused on food origins, driving demand for transparency in agricultural supply chains. Blockchain technology is emerging as a potential solution. In Vietnam, blockchain could help coffee—a key export—prove its origins, boosting its value in markets like Canada. Similarly, Canada could use this technology to ensure the quality of canola and seafood exported to Vietnam, meeting the strict standards of B2B buyers. While not yet widely adopted, this trend promises to enhance trust and efficiency in international trade.

Role of Technology in B2B E-commerce:

• AI and Machine Learning: AI tools are aiding demand forecasting—from barley in Canada to canola in Vietnam—helping businesses optimize production and inventory.

• Mobile Commerce: Mobile apps enable direct ordering, from fertilizers in Vietnam to Canadian seafood at the port.

• Blockchain: This technology has the potential to improve traceability, though it’s currently being tested in only a few global agricultural and seafood supply chains.

  
  

The year 2025 marks a turning point for B2B e-commerce in agriculture between Canada and Vietnam. Digital transformation, cross-border trade, and transparency technologies are unlocking major opportunities for businesses in both countries. Supported by online platforms, connecting suppliers and buyers has never been easier—from Vietnamese rice to Canadian salmon.

Contact Adept Link today and explore the future of B2B e-commerce!